Chief Marketing Officer
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in senior marketing leadership, focusing on strategy, budget management, and driving commercial results. Proven expertise in performance marketing, product marketing, and lifecycle marketing, with a strong emphasis on analytics and team development.
Highest-signal resume keywords
Senior Marketing Leadership ExperiencePerformance Marketing ExpertiseProduct Marketing and Lifecycle MarketingMarketing Analytics and Budget ManagementExperience in Membership or Subscription Businesses
About the role
Key responsibilities & impact- Lead Pavilion's marketing function and drive growth across new membership bookings, renewals, and new products
- Oversee product marketing, lifecycle marketing, performance marketing, digital and web experience, brand and content, and sales enablement
- Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan
- Hold executive peers accountable for agreed goals and commitments
- Build confidence and motivation within the marketing team
- Develop team leaders and recommend hiring or agency support
- Establish regular performance reviews with leadership, Finance, and RevOps
- Own the marketing plan and budget against agreed targets
- Lead performance marketing across paid media, SEO, AEO, and event acquisition
- Allocate spend based on cash bookings, acquisition cost, retention, and payback
- Test new channels to reach GTM professionals globally
- Set priorities for AI agents and automated workflows
- Lead lifecycle programs improving activation, engagement, upgrades, and renewal bookings
- Partner on onboarding, nurture, milestone communications, renewal outreach, and member handoffs
- Build referral, upgrade, and win-back programs
- Lead product marketing across Pavilion's B2C and B2B offerings
- Develop go-to-market plans for courses and own B2B marketing for bulk Learn courses
- Lead sales enablement and final-stage prospect conversion
- Manage Synapsa and 1Mind playbooks and responses
- Track conversion to paid bookings and improve campaigns and outreach
- Lead Pavilion's brand presence across web, social, events, and content
- Oversee thought leadership, PR, and storytelling grounded in member outcomes
Requirements
What you’ll need- Senior marketing leadership experience with responsibility for strategy, budgets, and commercial results
- Meaningful experience in membership, community, or subscription businesses
- Experience setting priorities with executive leadership, challenging assumptions constructively, and securing decisions and resources
- Experience building team confidence and developing managers
- Demonstrated performance marketing expertise, including direct experience building and running paid, SEO, or other acquisition programs
- Experience managing agencies or contractors
- Proven success in product marketing and lifecycle marketing, including positioning, launch planning, and renewal programs
- Strong content and communications judgment
- Fluency in marketing analytics, cash bookings, and budget management
- Practical experience building or deploying AI agents and marketing workflows, with measurable impact
- Preferred: Familiarity with event marketing and community storytelling in a global business serving GTM professionals
Benefits
Comp & perks- Performance bonus tied primarily to agreed bookings targets
- Stock options in a profitable, mission-driven company
- Comprehensive health benefits
- Professional development budget
- Flexible, remote-friendly work environment
- Access to Pavilion membership and education
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingProduct MarketingLifecycle MarketingSEOPaid MediaMarketing AnalyticsBudget ManagementAI Agents DeploymentAcquisition ProgramsContent Strategy
Soft Skills
Team DevelopmentConfidence BuildingConstructive ChallengeCommunication JudgmentLeadership
Tools & Technologies
Synapsa1MindMarketing WorkflowsEvent Marketing ToolsDigital Marketing Platforms
Industry Keywords
Membership MarketingCommunity MarketingSubscription BusinessesGTM ProfessionalsBrand Presence