Penn Foster

Designer

• Conceptualize and execute creative for digital, paid media, social media, web, and other online platforms
• Develop original visual concepts with the Creative Director, Design Lead, and Video Lead while ensuring alignment with brand standards and strategic objectives
• Create performance-focused designs supporting lead generation and acquisition efforts
• Develop adaptive and scalable content for campaigns and channels
• Own projects from ideation through execution, proofing, revisions, and final delivery while meeting deadlines
• Partner with project managers on timelines, workflows, and deliverables using Workfront, Wrike, or similar tools
• Collaborate with cross-functional stakeholders and team leads, presenting creative concepts and rationale
• Apply and uphold brand identity guidelines across creative touchpoints
• Help evolve the brand through advanced motion assets and innovative technical applications
• Collaborate with external agencies on creative ideation, file sharing, edits, and refinement
• Partner with lead videographers to create video edits, cutdowns, and production-ready files
• Apply video editing and motion graphics skills to short- and long-form content
• Translate audience and performance data into visual concepts supporting performance marketing initiatives
• Stay current with design, social media, video, and motion graphics trends
• Share AI tools and best practices to improve creative quality, efficiency, and speed to market

Designer – Motion Graphics