Perchwell

Product Marketing

• Bring Perchwell's product to market through positioning, messaging, product launches, customer launches, and communication programs
• Run the launch cadence for each release, including briefs, asset checklists, timelines, go-live, and cross-functional input tracking
• Write positioning and messaging for product areas including Search and Add/Edit, Client Collaboration, Reports and Analytics, Admin, and Mobile
• Produce release messaging, help center articles and updates, Intercom macros, MLS staff enablement briefs, member emails, What's New entries, and in-app messages
• Translate technical capabilities into customer-focused benefits for agents, MLS administrators, and MLS CEOs
• Maintain product pages, one-pagers, demo-deck sections, and the messaging source of truth
• Own member-facing communication plans for MLS conversions from announcement through post-cutover adoption
• Develop adoption campaigns, training invitations, town hall materials, FAQs, support Q&A documents, and creative campaigns
• Collaborate with MLS leadership and staff, Customer Success, and implementation teams
• Track adoption and incorporate learnings into future launches
• Capture testimonials and case studies with Customer Success for Sales and marketing materials
• Build and maintain AI skills, templates, and repeatable launch systems
• Run the launch calendar, cross-functional inputs, and post-launch reviews
• Use AI for competitive scans, customer transcript review, first drafts, and house-voice checks

Explore Product Marketing Manager at Perchwell. Review requirements and application details.