Product Marketing Manager
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Posted: 10/21/2026
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Senior Manager, Product Marketing – Lifecycle
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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and communication strategies, with a strong focus on managing product launches and customer engagement initiatives. Proficient in utilizing AI tools for competitive analysis and content creation while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
Product Marketing ExperienceLaunch ManagementClear Writing SkillsCross-Functional CollaborationAI Tools Proficiency
About the role
Key responsibilities & impact- Bring Perchwell's product to market through positioning, messaging, product launches, customer launches, and communication programs
- Run the launch cadence for each release, including briefs, asset checklists, timelines, go-live, and cross-functional input tracking
- Write positioning and messaging for product areas including Search and Add/Edit, Client Collaboration, Reports and Analytics, Admin, and Mobile
- Produce release messaging, help center articles and updates, Intercom macros, MLS staff enablement briefs, member emails, What's New entries, and in-app messages
- Translate technical capabilities into customer-focused benefits for agents, MLS administrators, and MLS CEOs
- Maintain product pages, one-pagers, demo-deck sections, and the messaging source of truth
- Own member-facing communication plans for MLS conversions from announcement through post-cutover adoption
- Develop adoption campaigns, training invitations, town hall materials, FAQs, support Q&A documents, and creative campaigns
- Collaborate with MLS leadership and staff, Customer Success, and implementation teams
- Track adoption and incorporate learnings into future launches
- Capture testimonials and case studies with Customer Success for Sales and marketing materials
- Build and maintain AI skills, templates, and repeatable launch systems
- Run the launch calendar, cross-functional inputs, and post-launch reviews
- Use AI for competitive scans, customer transcript review, first drafts, and house-voice checks
Requirements
What you’ll need- 3+ years of professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company
- Experience owning launches, campaigns, or a content program end to end
- Clear writing skills, with demonstrable writing ability
- Ability to structure cross-functional work and manage multiple projects simultaneously
- Comfortable in front of customers
- Ability to learn how real estate agents, brokers, and MLSs work and learn a technical product quickly
- Ability to work with Product, Sales, Customer Success, and Design
- Daily use of AI tools and experience turning a recurring task into a system used by others
- Ability to take projects from idea through execution and iteration independently
- Willingness to seek and apply feedback
- Willingness to travel
- Candidates must be authorized to work in the U.S.
- Real estate or proptech experience is a plus
Benefits
Comp & perks- Flexible PTO
- 10 paid company holidays
- 401K with a company match
- Medical, dental, and vision plans
- HSA and FSA options
- Commuter benefits
- Parental leave
- Company-wide onsite or offsite each year
- Beautiful office in Soho, Manhattan with a stocked kitchen
- Catered breakfast and lunch once per week
- Happy hours and meet-ups
- Company equity
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementContent MarketingCustomer MarketingTechnical Product UnderstandingProject Management
Soft Skills
Communication SkillsAdaptabilityFeedback ApplicationCustomer EngagementIndependent Execution
Tools & Technologies
AI ToolsIntercomMLS Systems
Industry Keywords
B2B SoftwareReal EstateProptechCustomer SuccessCampaign Development