PGA National Resort

Sales

• Drive transient revenue growth through strategic partnerships with travel advisors, consortia, corporate and negotiated accounts, and wholesale channels
• Oversee programs including American Express Fine Hotels & Resorts, Capital One Premier Collection, The Edit by Chase, Internova, and Signature
• Serve as the primary liaison between the resort and luxury travel distribution partners
• Develop and retain strategic accounts and proactively prospect for new business
• Execute direct sales initiatives in person and virtually
• Represent the resort at trade and industry events
• Collaborate with operations to ensure guest experiences meet or exceed preferred travel program expectations
• Liaise with Salamander Collection Global Leisure Sales, Revenue Management, Marketing, and Preferred Hotels & Resorts
• Increase transient revenue from retail agencies, consortia, luxury travel partners, wholesale accounts, local corporations, and negotiated accounts
• Set and negotiate rates for special corporate, Preferred, and local volume negotiated accounts
• Develop and execute sales strategies supporting resort revenue objectives
• Generate leads and respond to customer inquiries and pricing requests
• Cross-sell resort outlets, revenue centers, and other Salamander properties
• Establish relationships with industry influencers and strategic partners
• Plan and execute sales calls, presentations, client entertainment, FAM trips, site inspections, educational tours, and partner training
• Communicate VIP arrivals and ensure applicable guest amenities
• Research competitive transient sales strategies and account performance
• Review production reports, analyze trends, identify growth opportunities, and participate in weekly revenue meetings
• Prepare monthly, quarterly, and annual account reviews
• Update Delphi with sales activities and account changes
• Manage Lanyon bids and the Leisure Sales budget
• Travel as required according to the sales and marketing plan
• Execute additional projects and duties assigned by the Home Office or property DOSM

Director of Leisure Sales