Pharlab Indústria Farmacêutica S.A.

Marketing Analyst

• Plan and execute Trade Marketing initiatives and strategies for the OTC portfolio, aligned with Marketing and Commercial guidelines
• Develop and monitor the production, distribution, and availability of promotional and merchandising materials (POSM)
• Plan and monitor promotional campaigns, visibility initiatives, and commercial activations across distribution channels and the pharmaceutical retail sector
• Manage suppliers, agencies, and service providers, reviewing budgets, timelines, deliverables, and quality
• Monitor field activities through promoter reports, audits, and market evidence
• Support Category Management projects, planogram updates, and the optimization of brand visibility and shelf placement
• Analyze market, sales, distribution, sell-out, promotional performance, and ROI indicators
• Prepare management reports, presentations, and performance analyses
• Provide support to Commercial teams and Key Account Managers (KAMs)
• Collaborate with Marketing, Commercial, Demand Planning, Market Intelligence, and other related departments
• Monitor product launches and support execution plans across sales channels
• Identify market trends, competitor activity, and growth opportunities
• Support incentive campaigns for in-house sales representatives and pharmacy counter staff
• Control Trade Marketing materials inventory at the logistics operator and ensure shipment to field teams

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