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Pharlab Indústria Farmacêutica S.A.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing strategies and execution within the pharmaceutical sector, with strong analytical skills for monitoring promotional performance and market trends. Proficient in managing supplier relationships and collaborating across departments to optimize brand visibility and sales channels.
Highest-signal resume keywords
Trade Marketing ExperiencePharmaceutical Distribution ChannelsAdvanced ExcelBudget ManagementPoint-Of-Sale Execution Strategies
About the role
Key responsibilities & impact- Plan and execute Trade Marketing initiatives and strategies for the OTC portfolio, aligned with Marketing and Commercial guidelines
- Develop and monitor the production, distribution, and availability of promotional and merchandising materials (POSM)
- Plan and monitor promotional campaigns, visibility initiatives, and commercial activations across distribution channels and the pharmaceutical retail sector
- Manage suppliers, agencies, and service providers, reviewing budgets, timelines, deliverables, and quality
- Monitor field activities through promoter reports, audits, and market evidence
- Support Category Management projects, planogram updates, and the optimization of brand visibility and shelf placement
- Analyze market, sales, distribution, sell-out, promotional performance, and ROI indicators
- Prepare management reports, presentations, and performance analyses
- Provide support to Commercial teams and Key Account Managers (KAMs)
- Collaborate with Marketing, Commercial, Demand Planning, Market Intelligence, and other related departments
- Monitor product launches and support execution plans across sales channels
- Identify market trends, competitor activity, and growth opportunities
- Support incentive campaigns for in-house sales representatives and pharmacy counter staff
- Control Trade Marketing materials inventory at the logistics operator and ensure shipment to field teams
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field
- Postgraduate degree or specialization in Marketing, Trade Marketing, Commercial Management, or a related field is desirable
- Experience in OTC Marketing within the pharmaceutical market
- Based in São Paulo, SP
- Availability to work on-site
- Experience in Trade Marketing and pharmaceutical distribution channels
- Knowledge of point-of-sale execution strategies
- Knowledge of retail audit tools and reports (IQVIA, Close-Up, Nielsen)
- Advanced Excel, Power BI, and data analysis tools
- Budget and supplier management
- Advanced proficiency in Microsoft Office
Benefits
Comp & perks- Meal voucher: daily credit of BRL 73.00
- Medical insurance
- Dental insurance
- Group life insurance
- Production-line medications
- Conexa Saúde – Telemedicine, telepsychology, and telenutrition
- GoGood – Fitness and physical activity plans
- Private pension plan
- Birthday day off
- Annual Profit-Sharing and Performance Bonus Program
- Training and Development Program aligned with the company’s strategies, focused on professional development and career growth
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingMarket AnalysisPromotional Campaign PlanningData AnalysisSupplier ManagementROI AnalysisCategory ManagementMerchandising Materials DevelopmentPromotional Performance MonitoringRetail Audit Tools
Tools & Technologies
Power BIMicrosoft OfficeIQVIAClose-UpNielsen
Industry Keywords
OTC MarketingPharmaceutical MarketCommercial ActivationsMarket IntelligenceSales Channels