Planted

Marketing Manager

Planted
Posted 10/21/2026full-timeKemptthal • SwitzerlandMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing local marketing strategies, managing budgets, and leading trade marketing activities. Proficient in brand management within the food or FMCG industry, with strong project management skills and fluency in German and English.

Highest-signal resume keywords
Local Marketing Strategy DevelopmentBrand Management ExperienceProject Management SkillsFluency in German and EnglishFood or FMCG Industry Knowledge

About the role

Key responsibilities & impact
  • Develop, implement, and optimize the local marketing strategy for Switzerland in line with business and brand objectives
  • Plan and manage the local marketing budget, ensuring effective, ROI-focused allocation of resources
  • Lead all trade marketing activities across Swiss retail, including national activations, retail media investments, and reporting
  • Serve as the point of contact for retail marketing topics, including in-store activities, packaging adaptations, and communication requests
  • Own campaign planning in Switzerland and ensure local execution in collaboration with the global digital team
  • Manage external creative and media agencies
  • Build and develop local partnerships to strengthen brand visibility and local relevance
  • Own local content production, including photo shoots with brand ambassadors
  • Coordinate newsletter content for B2B and B2C audiences with the global marketing team
  • Lead B2B partnerships and foodservice marketing activities across online and offline channels
  • Own national distributor marketing initiatives with Pistor, Saviva, and Transgourmet
  • Provide operational support to the Swiss sales team in B2B marketing
  • Work closely with Product Development, Sales, Retail Key Account Management, and internal digital and creative teams on product launches and marketing campaigns

Requirements

What you’ll need
  • Bachelor's or master's degree in marketing, communications, business administration, or a comparable field
  • At least 3 years of experience in brand management and marketing
  • Experience in the food or FMCG industry and knowledge of its market dynamics are preferred
  • Proven track record of successfully planning and executing marketing initiatives
  • Strong project management skills and the ability to manage multiple stakeholders and projects simultaneously
  • Understanding of customer behavior and market trends, with the ability to translate insights into relevant marketing activities
  • Effective use of AI to enhance personal productivity
  • Willingness to work in a dynamic, growth-oriented environment
  • Fluent in German and English
  • Additional languages, particularly French or Italian, are a plus

Benefits

Comp & perks
  • Internal or external training and mentoring opportunities
  • Up to 2 kg of Planted meat per month
  • Free psychological counseling
  • Discounted gym membership
  • Affordable plant-based food at Kemptthal
  • Team events, such as weekly after-work gatherings
  • Flexible working hours
  • 25 vacation days plus your birthday off
  • Opportunity to work abroad for up to 4 weeks in the EU/EFTA
  • Half-Fare travelcard
  • Mobile phone plan allowance
  • Private accident insurance
  • Pension plan with a two-thirds employer contribution
  • Fully insured salary regardless of working model
  • Up to 4 additional weeks of parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyBudget ManagementTrade MarketingCampaign PlanningContent ProductionMarket Trend AnalysisCustomer Behavior UnderstandingB2B MarketingRetail MarketingPartnership Development
Soft Skills
Stakeholder ManagementCollaborationAdaptabilityCommunication
Tools & Technologies
AI ToolsDigital Marketing PlatformsCreative Agency Management
Certifications & Qualifications
Bachelor's Degree in MarketingMaster's Degree in Marketing
Industry Keywords
FMCGFood IndustryRetail MarketingBrand VisibilityMarket Dynamics