Plooto

Growth Marketing

• Own and scale Plooto's demand generation and customer growth engine
• Drive inbound pipeline for the accounting firm channel
• Scale direct self-serve acquisition while protecting CAC and payback
• Build cross-sell, upsell, and lifecycle programs to grow customer LTV, ARPU, and expansion revenue
• Own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, funnel instrumentation, and economics
• Set multi-channel demand strategy across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound
• Own plooto.com as a growth asset through continuous CRO testing, iteration, and personalization
• Partner with MarketingOps and RevOps to mature attribution, reporting, and experimentation
• Build AI agents, prompts, and workflows to scale content, research, analysis, and reporting
• Collaborate with Sales, Product, Data, and Finance to remove customer-journey constraints and drive accountability
• Lead and grow a lean team
• Report to the Head of Marketing
• Within six months, establish growth strategy, improve pipeline quality and conversion, instrument the funnel, improve CAC payback, launch expansion programs, establish experimentation, and increase output through automation and AI

Director, Growth Marketing

Financial Planning and Analysis

• Own driver-based financial models for supported business areas
• Embed with GTM, Product, and potentially Payments Strategy, Risk, and Operations teams to challenge assumptions, frame tradeoffs, and advise decisions
• Forecast subscriber metrics, TPV, and revenue by product line and payment rail
• Investigate metric movements, explain their causes, assess whether changes are favorable or concerning, and recommend actions
• Connect function-level models to the central company budget and operating plan
• Build and maintain live SQL data pipelines from Databricks or a similar warehouse into models
• Help modernize planning infrastructure through tooling, automation, or architecture
• Distill complex analysis into clear stories for executive, board, and investor audiences
• Partner with the Senior Financial Analyst to maintain coherent forecasting, budgeting, and reporting
• Help define how finance partners with the business as the function grows

Strategic Finance Lead

Customer Support

• Own Customer Experience Insights and Optimization across the customer journey
• Uncover customer contact, product churn, and operational churn drivers using customer contacts, churn, payment behavior, operational data, reviews, and NPS/CSAT
• Diagnose underlying product, payment, process, policy, tooling, and integration issues
• Shape customer experience priorities across SaaS and payments
• Test hypotheses, segment customers, quantify impact, and connect insights to contact rate, churn, revenue retention, and cost-to-serve
• Identify opportunities through AI, automation, tooling, communications, and process improvements
• Partner with Product and Engineering on opportunities requiring deeper product investment
• Build alignment across Product, Engineering, Customer Operations, Risk, Data, Finance, and GTM
• Evolve Plooto's customer insight measurement and action capabilities
• Create reliable visibility into contact and churn drivers
• Translate complex analysis into concise, decision-ready recommendations for senior leaders
• Reduce avoidable customer contact, product- and operationally-driven churn, and cost to serve
• Improve visibility into customer friction root causes and implement automation and AI opportunities
• Create interim solutions while structural product improvements are developed
• Build a mature, data-driven approach to improving Plooto's end-to-end payment experience

Staff Customer Experience

Backend Engineer

• Design and deliver scalable backend services using .NET and Azure
• Architect and evolve event-driven, distributed systems processing high volumes of financial transactions
• Build API-first services with strong contracts, reliability, and observability
• Lead complex technical initiatives from design through production rollout
• Make architecture decisions balancing speed, scalability, and long-term maintainability
• Partner with Product and Design to translate ambiguous problems into technical solutions
• Improve performance, reliability, and system resilience as the platform scales
• Raise engineering standards through code reviews, design discussions, and mentorship
• Share engineering knowledge in regular Lunch & Learn sessions
• Contribute to experimentation, ownership, and continuous improvement
• Work cross-functionally to turn strategic needs into actionable engineering output

Director, Growth Marketing

Strategic Finance Lead

Staff Customer Experience

Senior Backend Engineer