Pragmatic

Director

• Drive and own the regional commercial plan for Pragmatic Semiconductor across Europe
• Lead sales and business development across Europe for both IDM and Foundry
• Own revenue, order intake, and account growth across IDM and Foundry
• Drive adoption of standard FlexIC products, including NFC and RFID solutions, through brands and ecosystem partners
• Develop Foundry opportunities with customers designing custom integrated circuits
• Convert technical engagements into funded development programmes, design wins, and wafer orders
• Establish the European sales plan, prioritising markets, accounts, and partners across IDM and Foundry
• Build executive and technical relationships and qualify customer needs, commercial potential, funding, and decision processes
• Move product evaluations and qualification into volume orders
• Coordinate technical and commercial engagement from feasibility and design enablement through funded development, tape-out, and production wafer orders
• Negotiate pricing, development fees, supply agreements, and commercial terms within approval limits
• Align customer commitments with technical readiness and capacity
• Grow European accounts and partners to increase IDM sales and recurring Foundry wafer revenue
• Maintain separate IDM and Foundry pipelines and forecasts
• Distinguish firm orders, development milestones, and indicative production demand; escalate risks early
• Work with Marketing, Product, Engineering, and Operations on demand generation, customer delivery, and market input to product and technology roadmaps
• Report to the SVP Sales, Business Development and Product Management

Commercial Director – Europe