Rare Candy

Creative Strategist

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches
• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments
• Write hooks, scripts, and copy direction for the team and creators
• Direct the output and priorities of the social team, freelancers, and production partners
• Partner with Leonhart and in-house creators on content and distribution
• Review creative before publication and provide improvement notes
• Build a repeatable process for producing, reviewing, publishing, and testing creative
• Run the paid-social testing roadmap and adapt winning UGC for paid
• Turn collector behavior, reviews, customer insights, and cultural moments into content
• Maintain a rolling content and launch calendar and extend launches beyond week one
• Use performance data to determine which concepts, hooks, formats, and creators to scale
• Send a weekly creative performance recap
• Set and protect Rare Candy’s voice and visual approach
• Work with the Director of Growth and CEO on brand positioning and messaging
• Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs
• Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report
• Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

Senior Creative Lead – Growth

Frontend Engineer

• Build and improve responsive web experiences across Rare Candy’s collector-facing product
• Develop maintainable interfaces using React, TypeScript, and modern web tooling
• Integrate with GraphQL APIs and collaborate with backend engineers on data requirements and API contracts
• Own features from technical planning through implementation, testing, rollout, and follow-up improvements
• Build reusable components and consistent interaction patterns
• Ensure experiences work across devices and browsers, with attention to accessibility, loading states, error handling, and performance
• Investigate production bugs and address underlying causes
• Collaborate with product and design to balance user needs, technical constraints, and timelines
• Contribute code reviews and communicate progress, tradeoffs, and blockers
• Review feature feedback and performance
• Scope collection browsing experiences with design and backend engineering
• Participate in product discussions about upcoming drops
• Share pull requests with summaries, screenshots, and testing notes

Web Engineer

Backend Engineer

• Build and improve backend services in Go for Rare Candy’s collector-facing product
• Develop and maintain GraphQL APIs with mobile and frontend engineers
• Design and evolve relational data models
• Write efficient SQL and safely implement database changes
• Implement business logic, background jobs, and third-party integrations for collections, marketplace activity, and Instapacks
• Write automated tests
• Investigate production bugs
• Improve reliability and performance using logs and metrics
• Collaborate with product, design, and engineering to turn ideas into shipped experiences
• Get the backend running locally and understand core services and data models
• Ship backend fixes and features, including well-scoped features implemented, tested, deployed, and verified in production
• Contribute reliably across important parts of the product and take ownership of increasingly important features

Senior Creative Lead – Growth

Web Engineer

Go Backend Developer