SAMY

Chief Marketing Officer

• Oversee the end-to-end lifecycle of social campaigns, including creative direction, content planning, and messaging
• Manage influencer partnerships from discovery and negotiation through campaign delivery, compliance, and performance tracking
• Apply US consumer behavior, digital media trends, and creator-landscape knowledge to develop strategy
• Manage operational details, content schedules, publishing, and creative reviews
• Measure, analyze, and present campaign metrics with data-driven recommendations
• Identify campaign risks and resolve operational challenges
• Represent the functional area when needed, mentor team members, and foster consistent cross-functional processes

Influencer Marketing Director

Influencer Marketing

• Develop influencer marketing strategies aligned with client objectives and campaign goals
• Research, identify, and select influencers and content creators for campaigns
• Manage relationships and negotiations with influencers, agencies, and external partners
• Coordinate campaign execution from planning through delivery
• Review, monitor, and approve influencer content against campaign requirements and brand guidelines
• Track campaign performance and monitor key metrics
• Prepare performance reports and present campaign insights and recommendations
• Ensure deliverables, budgets, timelines, and campaign objectives are achieved
• Collaborate with creative, strategy, account management, and paid media teams
• Stay current with industry trends, emerging creators, and platform updates

Influencer Marketing Director

Influencer Marketing Specialist - Freelancer