Sandfield

Growth Marketing

• Develop and refine product positioning and messaging across campaigns, content and distribution channels
• Plan and run go-to-market activities for launches and new offerings with product and sales teams
• Build data-driven growth plans generating qualified pipeline across target accounts and brands
• Run integrated and account-based campaigns across content, paid media, email and partners
• Manage and optimise LinkedIn and Google Ads campaigns for lead quality and return on spend
• Build lead nurture and customer email programmes
• Manage handover of qualified leads to sales
• Lead SEO and AEO initiatives
• Improve website performance with the CMS team
• Create customer-centred content explaining complex technology simply
• Run and improve HubSpot, marketing automation and AI workflows
• Track funnel performance and inform leadership of progress
• Work with the Head of Marketing, sales and product teams, designers and CMS team

Product & Growth Marketing Manager