Sapient

Performance Marketing

• Build and run AI-assisted outbound campaigns that generate qualified meetings for the CSO and business development team across Sapient's discovery proteomics, metabolomics, targeted protein assay and FFPE tumor proteomics services
• Map each service line to the right scientific personas and develop specific messaging for translational medicine, biomarker, clinical development and target discovery leaders at pharma and biotech companies
• Build targeted prospect lists from conference and professional-network data, screening them against CRM history and do-not-contact lists
• Write and edit outreach copy, web content and case studies with the science team
• Quality-control campaigns and manage sequences, schedules, sender mailboxes and test sends
• Qualify campaign replies, answer straightforward questions, book meetings and follow through on conversations
• Improve online discoverability through SEO, structured and machine-readable content, and generative engine optimization
• Set up tracking and attribution, publish the monthly outreach performance dashboard and maintain the campaign calendar
• Test outreach variables and turn results into targeting recommendations
• Support conference and trade show presence and event follow-up campaigns
• Maintain accurate contact, response and qualified-lead records in Dynamics CRM
• Improve the outreach pipeline through script, prompt and documentation updates and document repeatable practices

AI Demand Generation, Outreach Specialist