Shero Commerce

Email & SMS Marketing Specialist

Shero Commerce
Posted 10/19/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and SMS marketing strategy, execution, and optimization, with a strong focus on Klaviyo and data-driven decision-making. Proficient in campaign management, A/B testing, and compliance with regulations such as CAN-SPAM and GDPR.

Highest-signal resume keywords
Proficiency In KlaviyoEmail And SMS Marketing Campaign ManagementA/B Testing And Conversion Rate OptimizationStrong Analytical SkillsExcellent Copywriting And Editing Skills

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Own the strategy, execution, and optimization of email and SMS marketing campaigns for clients
  • Develop, implement, and manage email campaigns and automated flows using Klaviyo, HubSpot, Go High Level, or similar platforms
  • Create and execute SMS marketing campaigns to drive customer engagement and sales
  • Design email templates and write compelling copy aligned with brand voice and client objectives
  • Segment and target email lists for personalized messaging
  • Monitor and analyze campaign performance and make data-driven adjustments
  • Conduct A/B testing to improve open rates, click-through rates, and conversion rates
  • Collaborate with creative and client teams to produce engaging marketing materials
  • Maintain and grow subscriber lists in compliance with CAN-SPAM, GDPR, and other applicable regulations
  • Report key performance metrics and provide actionable insights
  • Stay current with email and SMS marketing trends, tools, and best practices
  • Audit new client accounts and provide detailed 3/6/12-month roadmaps
  • Bring proactive campaign concepts and strategic recommendations to clients
  • Own each client’s email and SMS roadmap, reviewing performance and adjusting strategy ahead of key dates
  • Plan campaigns at least 30 days ahead for standard sends and 60–90 days ahead for peak periods such as BFCM
  • Secure client approvals, assets, feedback, and access requests; escalate internally when needed
  • Track deliverables and open items, communicate status updates, and close loops
  • Identify underperforming flows, campaigns, or list health issues and recommend corrective plans
  • Flag risks, blockers, and delays early with proposed solutions
  • Prepare agendas, performance highlights, and recommendations for client calls
  • Perform additional duties as business needs evolve

Requirements

What you’ll need
  • Proficiency in English (written and verbal)
  • 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
  • Proficiency in Klaviyo is mandatory
  • Strong analytical skills with the ability to interpret data and translate it into strategic decisions
  • Excellent copywriting and editing skills with a keen eye for brand voice
  • Hands-on experience with A/B testing and conversion rate optimization
  • Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
  • Ability to manage multiple projects independently while also contributing as a collaborative team member
  • Strong organizational skills and exceptional attention to detail
  • Familiarity with eCommerce clients is a plus
  • Experience working in an eCommerce or marketing agency environment is a plus
  • A proactive, self-starting mindset with a track record of bringing strategic recommendations to clients rather than waiting for direction
  • Strong follow-through and accountability; comfortable following up repeatedly with clients to keep projects moving
  • Confident, client-facing communication skills, including the ability to push back, advise, and drive decisions
  • Experience managing client timelines and approvals across multiple accounts at once

Benefits

Comp & perks
  • Full-time position with competitive compensation and benefits
  • PTO
  • Sick days
  • Flex Time
  • Paid Holidays, with options for floating and/or religious holidays
  • Medical benefits
  • Dental benefits
  • Eligibility for 401(k) plan after 1 year of employment
  • Employer 401(k) match up to 3%
  • Remote-first company
  • Opportunities for professional growth and development
  • Dynamic environment working with a diverse portfolio of clients
  • Collaborative, supportive team culture

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email Marketing Best PracticesCampaign ManagementFlow CreationData AnalysisSegmentation And TargetingPerformance MonitoringCompliance RegulationsSubscriber List ManagementStrategic RecommendationsProject Management
Soft Skills
Strong Organizational SkillsAttention To DetailClient-Facing CommunicationProactive MindsetCollaboration
Tools & Technologies
KlaviyoHubSpotGo High LevelEmail Automation PlatformsAnalytics Tools
Industry Keywords
ECommerceMarketing AgencyCAN-SPAMGDPRCustomer Engagement