SimpliFed

Vice President

• Build a predictable, capital-efficient growth engine around SimpliFed’s baby feeding and lactation care
• Develop executive relationships, negotiate and close partnerships, and convert agreements into referrals, completed care, and sustainable revenue
• Own growth strategy and execution
• Expand existing accounts and secure new partners
• Build joint activation plans, strengthen referral workflows, and create predictable partner volume
• Identify and close strategic consumer partnerships with maternal health, mom and baby, and consumer health organizations
• Build business cases and prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit
• Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion
• Coordinate with internal teams to ensure commercial commitments are delivered and partners produce results
• Lead SEO/AEO, earned media, established mom and baby platform placements, social media, and organic acquisition initiatives
• Grow existing OB relationships and activate partners with established commercial teams
• Evaluate RFPs and provider or professional services agreements
• Own channel priorities, budgets, pipeline, forecasts, and performance reporting
• Use partnership economics to guide additional DTC investment
• Lead a focused team and external specialists or agencies
• Assess pipeline, partner performance, and patient acquisition journey; establish baselines and prioritized plans
• Execute brand, SEO/AEO, earned media, and social strategies with measurable results
• Measure and improve conversion, acquisition costs, channel contribution, revenue, forecast accuracy, patient experience, and clinical outcomes
• Collaborate across Clinical, Operations, Product, Finance, and Marketing

Explore Vice President – Growth at SimpliFed. Review requirements and application details.