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Vice President – Growth
Everyday Dose
Posted: 10/17/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing growth strategies within healthcare and consumer health sectors, focusing on partnership development, patient acquisition, and revenue generation. Proven ability to lead cross-functional teams and manage complex commercial agreements while ensuring alignment with organizational goals.
Highest-signal resume keywords
Partnership DevelopmentB2B2C Growth StrategyPatient AcquisitionSEO/AEO StrategiesExecutive Relationship Management
About the role
Key responsibilities & impact- Build a predictable, capital-efficient growth engine around SimpliFed’s baby feeding and lactation care
- Develop executive relationships, negotiate and close partnerships, and convert agreements into referrals, completed care, and sustainable revenue
- Own growth strategy and execution
- Expand existing accounts and secure new partners
- Build joint activation plans, strengthen referral workflows, and create predictable partner volume
- Identify and close strategic consumer partnerships with maternal health, mom and baby, and consumer health organizations
- Build business cases and prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit
- Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion
- Coordinate with internal teams to ensure commercial commitments are delivered and partners produce results
- Lead SEO/AEO, earned media, established mom and baby platform placements, social media, and organic acquisition initiatives
- Grow existing OB relationships and activate partners with established commercial teams
- Evaluate RFPs and provider or professional services agreements
- Own channel priorities, budgets, pipeline, forecasts, and performance reporting
- Use partnership economics to guide additional DTC investment
- Lead a focused team and external specialists or agencies
- Assess pipeline, partner performance, and patient acquisition journey; establish baselines and prioritized plans
- Execute brand, SEO/AEO, earned media, and social strategies with measurable results
- Measure and improve conversion, acquisition costs, channel contribution, revenue, forecast accuracy, patient experience, and clinical outcomes
- Collaborate across Clinical, Operations, Product, Finance, and Marketing
Requirements
What you’ll need- Demonstrated success growing a healthcare, virtual care, or consumer health business through partnerships
- Personal ownership of sourcing, negotiating, closing, and expanding complex commercial agreements
- Evidence of converting signed partnerships into patient acquisition and revenue, with results you can explain and substantiate
- Experience with B2B2C growth and an understanding of consumer acquisition
- Ability to evaluate acquisition costs, conversion, retention, and contribution margin and use those measures to allocate resources
- Experience leading brand and organic growth initiatives, directly or through specialists
- Strong executive relationship skills and ability to align clinical, operational, product, and finance teams around a commercial plan
- Startup experience or demonstrated ability to execute with a small team and limited resources
- Currently authorized to work full-time in the United States
- Care about the mission and families served
- Willingness to do hands-on work
- Ability to communicate clearly across a distributed team
- Initiative and willingness to seek support early when encountering obstacles
- Curiosity and follow-through with unfamiliar challenges
- Ability to protect patient and provider information
- Integrity and respect for healthcare operating realities
- Ability to collaborate in a fast-moving environment
- Preferred: relationships or experience within women’s health, virtual care, maternal health, baby feeding, or mom and baby consumer brands
- Preferred: experience with OB networks and provider or professional services agreements
- Preferred: experience activating referral, co-marketing, or integrated care partnerships
- Preferred: familiarity with SEO/AEO, earned media, and social strategies in healthcare or consumer health
- Preferred: experience growing an insurance-covered virtual care offering
Benefits
Comp & perks- Ownership of a growth strategy with clear priorities and substantial room to build
- Close collaboration with the CEO and leadership team on partnerships, positioning, and investment decisions
- Opportunity to help define a category while improving access to care for parents and babies
- Incentive compensation and equity
- Paid time off
- Holidays
- Retirement benefits
- Remote work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
NegotiationCommercial AgreementsPerformance ReportingConversion MetricsAcquisition Cost EvaluationBrand Growth InitiativesReferral WorkflowsPipeline ManagementRevenue ForecastingPatient Experience Improvement
Soft Skills
Clear CommunicationInitiativeCuriosityCollaborationIntegrity
Industry Keywords
HealthcareVirtual CareConsumer HealthMaternal HealthMom and Baby BrandsOB NetworksReferral PartnershipsIntegrated CareEarned MediaSocial Media Strategies