Skyline Construction

Marketing

• Develop local marketing activities focused on leading pursuits that drive new business.
• Manage the full pursuit process, including proposals, RFP responses, qualifications packages, and interview presentations.
• Write custom content, develop visuals and infographics, and design resumes, project sheets, and proposal pages.
• Coach Operations teams on interview messaging and structure; conduct post-interview debriefs and prepare follow-up materials.
• Coordinate project marketing efforts, including jobsite signage, swag/logowear, client gifts, photography, videography, and promotional assets.
• Coordinate third-party photography and videography vendors.
• Develop case studies to market the company’s project portfolio.
• Enter data into CRM systems and support bid, resource, and client survey processes.
• Draft and submit press releases, award submissions, and people-on-the-move announcements.
• Track media coverage and support companywide public relations efforts.
• Support development of branded materials according to companywide brand standards.
• Assist with internal and external events, sponsorships, client gatherings, networking, and recruiting activities.
• Coordinate event vendors and create presentation materials; represent Skyline at company and industry events.
• Develop content with the Marketing Manager and national Branding team.
• Produce content for biographies, project stories, website updates, social media, and internal messaging.
• Participate in annual marketing planning and monitor industry trends.
• Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

Marketing Specialist