Spatial

Marketing

• Own the Steam launch plan from demo through launch and the first 30 days
• Build and run the timeline covering the Steam store page, demo release, Steam Next Fest, creator waves, and launch week
• Manage and optimize the Steam store page, including capsule art, trailer, GIFs, short description, and tags
• Test store-page elements and iterate with the art team
• Identify suitable Twitch and YouTube creators and run creator seeding campaigns
• Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact
• Collaborate with the design team to create shareable gameplay moments
• Capture and distribute short-form content on TikTok, YouTube Shorts, X, and Reddit
• Direct short-form content and brief creators
• Establish and grow the Discord, Steam community hub, and subreddit
• Convert demo players into playtesters and playtesters into evangelists
• Run Steam Next Fest, including demo preparation, creator coordination, and developer livestream scheduling
• Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion
• Advise the CEO and game lead on performance and required changes

Explore Steam Launch Marketing Lead at Spatial. Review requirements and application details.