Demonstrates expertise in Steam marketing strategies, including store page optimization, creator seeding campaigns, and community engagement. Proven ability to analyze performance metrics and adapt strategies to maximize game visibility and player conversion.

Highest-signal resume keywords

Steam Store Page OptimizationCreator Seeding Campaign ManagementShort-Form Content CreationCommunity Building on DiscordGame Marketing Strategy Execution

About the role

Key responsibilities & impact

Own the Steam launch plan from demo through launch and the first 30 days
Build and run the timeline covering the Steam store page, demo release, Steam Next Fest, creator waves, and launch week
Manage and optimize the Steam store page, including capsule art, trailer, GIFs, short description, and tags
Test store-page elements and iterate with the art team
Identify suitable Twitch and YouTube creators and run creator seeding campaigns
Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact
Collaborate with the design team to create shareable gameplay moments
Capture and distribute short-form content on TikTok, YouTube Shorts, X, and Reddit
Direct short-form content and brief creators
Establish and grow the Discord, Steam community hub, and subreddit
Convert demo players into playtesters and playtesters into evangelists
Run Steam Next Fest, including demo preparation, creator coordination, and developer livestream scheduling
Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion
Advise the CEO and game lead on performance and required changes

Requirements

What you’ll need

Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it
Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, discovery algorithm, wishlist velocity, and launch-week sales
Ran a creator seeding campaign at scale involving hundreds of creators, key distribution tooling, embargoes, and tracking
Deep familiarity with multiplayer and co-op games on PC
Ability to explain with numbers how a breakout indie game found its audience on Steam
Short-form content instinct for TikTok and YouTube Shorts; ability to brief an editor or cut content yourself
Comfortable owning strategy, execution, and reporting as the whole marketing team, with contractors and agencies
Reads “How to Market a Game” and “GameDiscoverCo”
Nice to have: experience at an indie publisher or indie-focused marketing agency
Nice to have: experience building a Discord community from zero to tens of thousands
Nice to have: game sense to challenge design when a mechanic will not clip well
Nice to have: existing relationships with PC gaming streamers and content creators
Nice to have: experience with Early Access launches and post-launch update marketing

Benefits

Comp & perks

Fully remote work arrangement
Profitable, independent studio environment
Full-time employment
6-month contract through launch is possible
Opportunity to own the Steam launch marketing plan and work directly with the CEO and game's lead

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Wishlist Velocity AnalysisDemo Timing ManagementGame Discovery Algorithm KnowledgePerformance ReportingKey Distribution Tooling

Soft Skills

Strategic ThinkingCollaborationCommunication

Tools & Technologies

KeymailerLurkitTikTokYouTube ShortsDiscord

Industry Keywords

Indie Game MarketingMultiplayer GamesCo-Op GamesSteam Next FestEarly Access Launches