Sprig

Marketing

• Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline
• Partner with Sales and BDRs to align programs to target accounts and ensure marketing-sourced pipeline converts
• Track performance through attribution, reporting, and optimization of CAC and ROI
• Lead messaging and positioning establishing Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools
• Partner with Product on launches and build sales enablement materials including one-pagers, decks, and competitive battlecards
• Manage and develop the Marketing Associate and Marketing Events Lead
• Direct and coordinate Research Partners’ thought leadership, speaking, dinner, and roundtable appearances
• Set team operating rhythms, including editorial and event calendars and weekly priorities
• Manage the marketing budget and align spend to revenue targets
• Oversee events including executive dinners, regional events, conferences, and the Sprig Experience Research Summit
• Turn events and research partner content into repeatable pipeline programs
• Build blogs, webinars, case studies, and social content for research and product leaders
• Report to the Chief Revenue Officer and collaborate with Sales, Customer Success, and Product

Explore Senior Marketing Manager at Sprig. Review requirements and application details.