Sprig

Senior Marketing Manager

Sprig
Posted 10/19/2026full-timeUnited StatesSenior💰 $175,000 - $200,000 per yearWebsite
Apply

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategies, focusing on events, content, and campaigns to drive enterprise pipeline growth. Proficient in project management, data analysis, and cross-functional collaboration to optimize marketing performance and align with sales objectives.

Highest-signal resume keywords
B2B SaaS Marketing ExperienceField MarketingDemand GenerationProject ManagementCross-Functional Collaboration

About the role

Key responsibilities & impact
  • Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline
  • Partner with Sales and BDRs to align programs to target accounts and ensure marketing-sourced pipeline converts
  • Track performance through attribution, reporting, and optimization of CAC and ROI
  • Lead messaging and positioning establishing Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools
  • Partner with Product on launches and build sales enablement materials including one-pagers, decks, and competitive battlecards
  • Manage and develop the Marketing Associate and Marketing Events Lead
  • Direct and coordinate Research Partners’ thought leadership, speaking, dinner, and roundtable appearances
  • Set team operating rhythms, including editorial and event calendars and weekly priorities
  • Manage the marketing budget and align spend to revenue targets
  • Oversee events including executive dinners, regional events, conferences, and the Sprig Experience Research Summit
  • Turn events and research partner content into repeatable pipeline programs
  • Build blogs, webinars, case studies, and social content for research and product leaders
  • Report to the Chief Revenue Officer and collaborate with Sales, Customer Success, and Product

Requirements

What you’ll need
  • 5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise
  • 1-2+ years of experience managing, mentoring, or leading others, with a hands-on, player-coach approach
  • Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline
  • Strong project management skills and the ability to juggle multiple programs, deadlines, and stakeholders
  • Comfortable working with data to measure what’s working and adjust quickly
  • Excellent communication and cross-functional collaboration skills, including with Sales
  • A hands-on operator who thrives in a fast-moving, high-growth startup
  • AI-forward: curious about using AI tools to move faster and do better work
  • Ability to travel up to 10%

Benefits

Comp & perks
  • Competitive Employee Equity
  • 401K Program
  • Medical, Dental, and Vision Benefits
  • FSA/HSA Benefits
  • $175/month Commuter Benefit
  • Additional Wellbeing Benefits
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Professional Development Stipend
  • Hybrid Office Policy
  • Lunch and dinner daily
  • Company Sponsored Social Events

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated Marketing PlanningPerformance TrackingAttribution ReportingSales Enablement MaterialsContent CreationEvent ManagementBudget ManagementPipeline DevelopmentData AnalysisAI Tools Utilization
Soft Skills
CommunicationMentoringCollaborationAdaptabilityLeadership
Industry Keywords
Enterprise PipelineMarketing-Sourced PipelineCAC OptimizationROI MeasurementThought LeadershipHigh-Growth StartupPlayer-Coach ApproachExecutive DinnersConferencesWebinars