Spring Fertility

Strategy

• Translate enterprise growth priorities into marketing strategies, operating plans, and measurable initiatives across markets
• Lead analyses to identify growth opportunities and diagnose funnel or market performance issues
• Develop executive-ready business cases, decision memos, and strategic recommendations
• Create planning cadences, prioritization frameworks, and governance mechanisms
• Connect strategic priorities, campaign launches, local market activation, clinic capacity, and patient-facing initiatives
• Design repeatable processes, playbooks, and decision rights across marketing, clinical, operations, finance, and local market teams
• Translate strategic initiatives into workplans, owners, milestones, risks, and success metrics
• Lead retrospectives on business impact, operational friction, and lessons learned
• Own marketing and volume performance metrics, including new patient demand, appointment conversion, campaign performance, and clinic capacity alignment
• Develop dashboards, reporting, and executive summaries
• Synthesize trends, risks, and opportunities into recommendations on prioritization, timing, budget allocation, and local activation
• Partner with finance and operations to evaluate ROI, market performance, and growth tradeoffs
• Identify patient journey friction points and translate them into scalable marketing, education, and operational priorities
• Develop market-specific activation plans integrating campaigns, partnerships, events, provider engagement, clinic readiness, and patient experience goals
• Evaluate community, ambassador, and patient engagement opportunities
• Manage Spring’s Community Manager and set strategy, priorities, expectations, and performance measures

Director, Strategy and Operations