Stacc

Digital Marketing

• Drive Stacc’s digital marketing engine from day one
• Help determine digital marketing activities and how they are executed
• Run account-based marketing campaigns for named enterprise accounts and buying committees
• Use intent and engagement signals to prioritise effort and shape messaging
• Acquire new customers and retain and expand existing customers
• Run paid advertising and remarketing campaigns
• Select target accounts and develop and reuse ad creatives
• Manage advertising budgets and performance and continuously adjust campaigns
• Run campaign-to-ARR reporting across organic, paid and remarketing channels
• Report on pipeline sourced and influenced by marketing
• Present findings regularly to shape the marketing mix, strategy and sales priorities
• Optimise SEO, AEO and GEO across Google, Bing and AI tools including ChatGPT, Claude, Gemini and Perplexity
• Use AI tools to develop and refine campaign content and automate marketing and pipeline processes
• Manage and continuously improve stacc.com, including performance, design, accessibility, responsiveness, content and site structure
• Support Stacc’s presence with system integration partners, industry analysts, media and financial investors
• Work across multiple software products and Nordic markets
• Collaborate with the Chief Brand Officer, Chief Revenue Officer, product teams, sales, product and design

Digital Marketing Specialist