Storable

Performance Marketing

• Manage Google Ads and Meta Ads campaigns hands-on across a high-volume portfolio of hundreds of campaigns.
• Use AI for analysis, ad copy, reporting, customer communication, and documentation.
• Identify repetitive work and build agents and workflows to automate account health checks, pacing alerts, performance recaps, and similar tasks.
• Create reusable AI skills, projects, playbooks, and connected workflows; share them with the team.
• Verify AI output, protect customer data, and maintain human oversight where needed.
• Evaluate platform AI features such as Performance Max, Advantage+, and AI-driven bidding.
• Set up, optimize, and maintain Google Ads Search, Display, remarketing, and Performance Max campaigns, plus Meta Ads campaigns.
• Monitor account performance, pacing, seasonality, keywords, search terms, audiences, retargeting, ad copy, creative, bidding, budgets, and landing pages.
• Run structured tests across creative, audiences, bidding, and budgets.
• Serve as primary customer contact for campaign questions, results, and recommendations; escalate complex issues to leadership.
• Lead onboarding calls and recurring performance reviews; send written recaps with dashboard links and next steps.
• Explain PPC metrics and limitations in plain language and set realistic expectations.
• Monitor CTR, CPC, CPA, cost per lead, conversion rate, impression share, move-ins, and lead quality, turning results into recommendations.
• Manage budget pacing and identify reallocation opportunities.
• Maintain conversion tracking across Google Ads, Meta Ads, GA4, and GTM; resolve issues from website launches, migrations, or tag changes.
• Track work in monday.com and follow team prioritization and account rotation.
• Coordinate advertiser verification, compliance, access, campaign launches, pauses, transfers, and cancellations.
• Monitor billing profiles, failed payments, and suspensions; escalate risks.
• Follow QA processes, playbooks, and templates and maintain documentation.
• Collaborate with account managers, SEO, analytics, support, sales, website teams, and India-based paid media resources.

Explore Paid Media Specialist at Storable. Review requirements and application details.

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Paid Media Specialist