Demonstrates expertise in designing and executing digital marketing campaigns that drive resident enrollment, utilizing a multi-channel approach and data-driven strategies. Proficient in managing budgets, optimizing performance, and collaborating with stakeholders to achieve enrollment targets.

Highest-signal resume keywords

Digital Marketing ExperienceCampaign ManagementPaid Social AdvertisingPerformance Data AnalysisStakeholder Collaboration

About the role

Key responsibilities & impact

Design and execute digital campaigns driving resident enrollment in Summer's city and state programs
Own launch strategy from initial announcements through sustained digital enrollment campaigns
Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets
Concept, launch, and optimize multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels
Develop human-first messaging for distinct resident groups
Design co-branded campaigns with government partners and manage review and approval processes
Plan launch moments with the communications team, including announcement events, press outreach, and elected-official content
Source and manage local creators and influencers and cultivate user and partner spokespeople
Set up tracking and reporting tying spend to enrollments by channel, message, and geography
Share campaign results with Summer leadership and government partners
Run public claims through Summer's compliance review to avoid financial advice or overstated results

Requirements

What you’ll need

6+ years of growth, digital, or B2B2C/B2C marketing experience
Proven track record of driving high-volume consumer action or enrollment through paid and organic channels
Track record of outside-the-box campaign concepts, testing non-traditional formats, and engaging audiences innovatively
Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube
Hands-on experience with paid search on Google
Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
Ability to make complex subjects such as finance or student loans simple, accessible, and exciting to everyday consumers
Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams

Benefits

Comp & perks

Contract engagement for an 8-month initial term, with the option to extend as more cities and states launch
Remote work arrangement
Occasional travel to partner launches and events

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth MarketingB2B2C MarketingB2C MarketingCampaign Concept DevelopmentPaid Search ManagementConversion TrackingBudget ManagementAudience SegmentationMulti-Channel Campaign OptimizationCompliance Review

Soft Skills

Creative Problem SolvingCommunicationNegotiationCollaborationAdaptability

Tools & Technologies

MetaTikTokYouTubeGoogle AdsAnalytics Tools

Industry Keywords

Digital CampaignsEnrollment StrategiesHuman-First MessagingCo-Branded CampaignsInfluencer MarketingGuerrilla MarketingNon-Traditional ChannelsConsumer EngagementPublic RelationsGovernment Partnerships