Superformula

SEO Marketing

• Develop and execute AEO strategy alongside the SEO program
• Identify questions and topics important to guests and businesses
• Partner with content and engineering teams to improve content clarity, factual accuracy, structure, and technical accessibility
• Establish testing and reporting for AI visibility, brand mentions, citations, competitive presence, referral traffic, and conversions
• Craft high-performing SEO copy and effective accessibility-enhancing tags
• Contribute to generative-AI-powered in-house SEO tools for keyword research, optimized content creation, and reporting
• Manage day-to-day GMB and SEO/SEM analytics efforts
• Collaborate with business teams on search exposure and local search strategies
• Recommend improvements to linking architecture, page construction, metadata, content, and SEO copywriting
• Create, manage, and distribute analytics and SEO performance reports
• Identify and implement processes to test and improve search performance
• Monitor analytics platform features and recommend effective usage
• Provide SEO thought leadership
• Audit and manage backlinks, retaining high-quality links and disavowing low-quality links
• Manage technical SEO, including page speed, broken links, and responsiveness
• Perform on-page optimization of tags and metadata
• Conduct competitive analysis and keyword research

SEO, AEO Specialist