Sureify

Operations

• Own and evolve the GTM tech stack, including Salesforce, HubSpot, and related tools
• Design and implement funnel automation for lead routing, handoffs, enrichment, follow-up, and deal-stage triggers
• Build and maintain integrations across CRM, marketing automation, sequencing, enrichment, and BI tools
• Identify and eliminate process friction from first touch through closed-won
• Architect scalable RevOps infrastructure with technical partners
• Operationalize MEDDPICC adoption, stage exit criteria, and deal inspection frameworks
• Build pipeline management cadences, deal health scoring, and escalation triggers
• Analyze sales-cycle data and implement process and tooling improvements
• Partner with Sales leadership on territory management, quota modeling, and capacity planning
• Support call review and coaching workflows
• Define the GTM data model and ensure data hygiene across systems
• Build dashboards and reporting for pipeline health, velocity, conversion, and forecast accuracy
• Create predictive models and lead/deal scoring frameworks
• Establish win/loss tracking and analysis
• Partner with Marketing on attribution, lifecycle tracking, MQL-to-SQL optimization, lead routing, and closed-loop reporting
• Deliver a systems audit and roadmap, improve pipeline visibility and forecasting, ship 2–3 automation improvements, and establish a win/loss program within 90 days

Director, GTM Strategy – Operations