Sycurio

Growth Marketing

• Define and lead Sycurio's growth strategy across marketing, business development, customer expansion and ecosystem initiatives
• Identify whitespace opportunities and drive expansion within the existing customer base
• Expand relationships beyond traditional contact-centre stakeholders across new use cases, teams and channels
• Develop an ecosystem growth strategy and strengthen or expand strategic partnerships
• Identify opportunities across contact-centre platforms, conversational AI providers, payment service providers, cloud platforms, telecommunications providers and adjacent technologies
• Lead demand generation and growth marketing activities aligned with pipeline generation and commercial outcomes
• Build a growth organisation that adapts and learns quickly and identifies opportunities ahead of competitors
• Leverage data, technology and automation to understand customers, develop markets, engage buying groups and create revenue opportunities
• Establish repeatable competitive advantage through stronger systems, insight and execution
• Build stakeholder relationships across the executive team, Sales, Product, Customer Success and Revenue Operations
• Assess growth performance across new customer acquisition, customer expansion and ecosystem channels
• Evaluate customer penetration, stakeholder coverage and expansion potential
• Assess the partner ecosystem and identify strategic relationship opportunities
• Review growth processes, technology stack, data, automation and AI use
• Define and activate a unified growth strategy covering new acquisition, customer expansion and ecosystem-led growth
• Define target buyer groups across Payments, Customer Experience, Digital, Technology and Transformation
• Establish customer expansion and account-based growth frameworks
• Activate priority ecosystem segments and strategic partners
• Improve growth processes, reporting and intelligence capabilities
• Establish a repeatable growth operating model and launch targeted expansion programmes
• Operationalise new buyer personas across marketing, BDR and sales activities
• Establish joint plans with strategic ecosystem partners and generate initial pipeline
• Build intelligence-led growth capabilities and coordinate execution across teams

VP of Growth – Market Development