Terumo Blood and Cell Technologies

Director

• Lead global downstream marketing and commercialization for Terumo BCT’s portfolio
• Enable regional commercial teams to launch, position, and grow solutions worldwide
• Develop differentiated positioning, value propositions, messaging, and customer engagement strategies
• Strengthen portfolio awareness and recognition with Marketing Communications
• Drive launch excellence, knowledge transfer, market readiness, penetration, and adoption
• Lead Global Scientific Marketing to increase awareness and global portfolio adoption
• Develop pricing guidance and value-based pricing strategies
• Monitor portfolio performance and identify growth, adoption, and value optimization opportunities
• Support portfolio optimization, including country exclusion and other commercial interventions
• Serve as the primary global interface with regional commercial organizations
• Capture and synthesize customer, regional market, competitive, and trend insights for Strategic Marketing and PLM
• Represent regional commercial perspectives in New Opportunity Assessment teams and Project Charter development
• Partner with Strategic Marketing, PLM, Commercial Excellence, Regional Marketing, Sales Leadership, and other functions
• Share best practices and scale successful approaches across markets
• Build, coach, and mentor a high-performing global commercialization team
• Strengthen capabilities in positioning, pricing, sales enablement, launch excellence, and customer engagement
• Elevate commercialization capability across the broader Commercial organization through frameworks, tools, training, and best-practice sharing

Senior Director, Global Commercialization