Demonstrates expertise in leading integrated marketing campaigns, translating complex strategies into actionable plans, and optimizing multi-channel execution. Proven ability to manage teams, budgets, and stakeholder alignment while leveraging market insights to drive campaign effectiveness.

Highest-signal resume keywords

Integrated Marketing LeadershipCampaign Strategy DevelopmentMulti-Channel ExecutionTeam Development and CoachingStakeholder Alignment

About the role

Key responsibilities & impact

Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization
Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures
Direct multi-channel execution across paid, owned, and earned channels
Plan assets as buyer needs and intent evolve
Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions
Champion insight-led creative that improves campaign effectiveness and differentiation
Lead messaging, creative platforms, content strategies, and asset ecosystems
Guide internal creative teams and external agencies across formats and channels
Set agency expectations and provide feedback throughout development and execution
Lead, coach, and develop direct reports
Build a collaborative, accountable, and inclusive culture
Advise Marketing, business, and enterprise stakeholders and align competing priorities
Strengthen cross-functional processes and represent Integrated Marketing in planning, reviews, and executive updates
Define campaign objectives, KPIs, learning agendas, and measurement frameworks
Use research, market insights, performance, and buyer intent signals to guide strategy and optimization
Translate results into actionable recommendations and executive-ready updates
Apply learnings to improve future briefs, messaging, creative, channel execution, and investment decisions

Requirements

What you’ll need

Bachelor's degree or equivalent professional experience
8+ years in integrated marketing, campaign strategy, demand generation, brand marketing, or a related discipline
Proven success leading complex, enterprise-scale, multi-channel campaigns from strategy and briefing through activation, measurement, and optimization
Ability to translate complex business or product strategies into clear value propositions, compelling messages, and creative platforms
Experience managing agencies, budgets, timelines, scopes, feedback, and performance
Experience leading and developing teams
Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, messaging, and creative across touchpoints
Ability to build processes, influence stakeholders, and drive alignment in a matrixed organization
Exceptional communication, strategic thinking, creative judgment, project leadership, and problem-solving skills
Ability to manage multiple priorities
MBA, master's degree, or advanced marketing education
Healthcare, health services, or pharmacy marketing experience
B2B marketing experience
Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms
Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, behavior data, and intent data
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If working from home, cable broadband or fiber optic internet service with at least 10Mbps download/5Mbps upload
Bachelor's degree or equivalent professional experience

Benefits

Comp & perks

Annual bonus plan eligibility
Medical, vision, and dental benefits starting on day one
Well-being and behavioral health programs
401(k)
Company-paid life insurance
Tuition reimbursement
Minimum of 18 days of paid time off per year
Paid holidays
Leaves of absence
Hybrid work arrangement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign StrategyBudget ManagementPerformance MeasurementBuyer Funnel KnowledgeContent PlanningSegmentation StrategyAccount-Based MarketingSEO/AEOConversion OptimizationIntent Data Analysis

Soft Skills

Exceptional CommunicationStrategic ThinkingCreative JudgmentProject LeadershipProblem-Solving

Tools & Technologies

Marketing AutomationDigital Marketing PlatformsPaid Media ToolsLifecycle Marketing SystemsAnalytics Tools

Certifications & Qualifications

MBAAdvanced Marketing Education

Industry Keywords

Healthcare MarketingB2B MarketingHealth ServicesPharmacy Marketing