The Operator

Social Media Manager

• Define and refine content strategies, including formats, topics, schedules, and testing
• Produce and distribute content on Instagram, LinkedIn, TikTok, and other social media platforms
• Organize and keep production workflows and processes up to date, from topic planning through publication
• Create and maintain visual standards
• Produce static assets, videos, and other visual formats
• Track metrics, analyze results, and generate performance reports
• Monitor trends, timely topics, and relevant conversations across social media
• Structure, document, and define strategies, standards, and processes for consistent, scalable content operations
• Work directly with the person responsible for the personal brand and related companies/projects on content production and distribution

Social Media Specialist