TKDeutschland

Revenue Operations

• End-to-end responsibility for the operational management and ongoing development of the HubSpot CRM system
• Develop and implement a comprehensive CRM and RevOps strategy in collaboration with Marketing, Sales, and IT
• Plan, implement, and optimize automated marketing and sales processes
• Manage lead management, lifecycle management, retention, reactivation, and handoffs between Marketing and Sales
• Support the implementation and optimization of relevant sales tools
• Ensure data consistency and integrity across CRM and ERP systems
• Establish a shared data and governance framework for the revenue funnel
• Analyze funnels, conversion rates, pipelines, and forecasts, and derive insights and areas for action
• Segment and analyze the customer base according to commercial criteria
• Identify churn, retention, cross-sell, and upsell opportunities
• Lead projects focused on improving efficiency, digitalization, and AI-supported optimization in Sales

CRM, Revenue Operations Manager