Trailborn Hotels & Resorts

Sales

• Prospect and secure new group, corporate, association, SMERF, and leisure business
• Maintain and expand relationships with existing clients through proactive account management
• Conduct sales calls, virtual presentations, and site inspections
• Respond promptly to RFPs and inquiries
• Negotiate contracts, rates, and concessions within established guidelines
• Develop annual sales plans and market strategies
• Participate in trade shows, networking events, and industry associations
• Identify emerging market opportunities and competitive trends
• Collaborate with Revenue Management to maximize ADR, occupancy, and RevPAR
• Evaluate business opportunities based on profitability and displacement analysis
• Maintain accurate sales forecasts and booking pace
• Monitor production reports and adjust sales strategies accordingly
• Serve as primary contact for assigned accounts
• Coordinate site visits and familiarization tours
• Ensure seamless transition from sales to operations
• Maintain client satisfaction and repeat business
• Resolve client concerns professionally and promptly
• Partner with Catering, Events, Front Office, Marketing, and Operations to execute group business successfully
• Participate in weekly sales strategy meetings
• Assist in developing promotional campaigns and packages
• Support resort-wide initiatives and brand standards
• Maintain accurate CRM and sales system records
• Prepare proposals, contracts, and correspondence
• Track production against budget and sales goals
• Submit weekly activity reports and monthly forecasts
• Maintain complete account histories and documentation
• Mentor junior sales team members as appropriate
• Foster collaboration across departments
• Promote exceptional guest service
• Represent the resort positively within the community

Senior Sales Manager