Senior Creative Copywriter – Strategist
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Posted: 9/29/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative copywriting and concept development, with a strong ability to translate brand strategy into compelling content across various platforms. Proficient in audience insights analysis, campaign execution, and maintaining brand voice consistency.
Highest-signal resume keywords
Creative CopywritingContent Strategy DevelopmentAudience Insights AnalysisCampaign ExecutionBrand Voice Guidelines
About the role
Key responsibilities & impact- Translate brand strategy and client objectives into creative territories, content pillars, messaging angles, and platform-specific ideas
- Explore audience behaviour, cultural trends, social conversations, and performance signals to identify creative opportunities
- Define central ideas, audience takeaways, and messaging hierarchies
- Write creative briefs connecting insights and objectives to concepts, deliverables, channel roles, and success measures
- Develop social-first campaigns, content platforms, and cross-channel ideas
- Build concepts where copy and visuals work together with art directors and designers
- Extend campaign ideas across organic social, paid media, creator content, and other touchpoints
- Write and refine campaign lines, headlines, captions, scripts, hooks, paid ad copy, and longer-form brand storytelling
- Develop and maintain distinctive brand voices across audiences and platforms
- Own copy quality from first draft through final delivery
- Collaborate with social content, art direction, design, production, paid, PR, and accounts teams
- Present concepts, copy, and creative rationale to internal teams and clients
- Give constructive feedback and support junior creatives
- Review content and campaign performance to identify resonating ideas, hooks, messages, and formats
- Turn performance findings into recommendations for future concepts, copy variations, and creative tests
- Refine work using evidence and feedback while preserving the core idea
Requirements
What you’ll need- 5+ years of relevant experience across creative copywriting and concept development
- Demonstrated responsibility for creative or content strategy, preferably within an agency
- Strong portfolio showing both the thinking behind the work and the quality of the final copy
- Excellent writing and editing skills across social copy, scripts, campaign messaging, and longer-form storytelling
- Strong strategic thinking and ability to turn audience insights and brand objectives into clear creative direction
- Experience developing campaigns and content ideas from brief through execution
- Deep understanding of social platforms, audience behaviour, and storytelling across formats
- Ability to interpret performance findings and use them to improve creative decisions
- Strong briefing, collaboration, and presentation skills
- Experience with premium, luxury, hospitality, real estate, travel, or technology brands
- Experience developing brand voice guidelines and messaging frameworks
- Familiarity with creator and influencer content, including briefing creators
- Experience with performance creative testing and iterative production
- Experience mentoring junior copywriters or creatives
Benefits
Comp & perks- Hybrid remote culture
- High-performance environment
- Access to the latest AI and martech tools
- Investment in employee growth and evolution
- Opportunity to work with premium global clients
- Opportunity to lead and scale ideas
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief WritingSocial Copy DevelopmentLonger-Form StorytellingPerformance Creative TestingMessaging Frameworks
Soft Skills
Strategic ThinkingCollaborationPresentation SkillsMentoringConstructive Feedback
Industry Keywords
Luxury BrandsHospitalityReal EstateTravelTechnology