University of Cambridge Online

Digital Marketing

• Manage organic social posting for the suite of Open Programmes
• Create copy, select images using Canva, and post across social channels via Hootsuite or Flocker Display
• Use Microsoft Dynamics CRM Insights to create segments, journeys, and targeted email communications
• Provide basic web page editing support
• Create regular newsletters and ad-hoc email marketing campaigns
• Organise digital events such as faculty webinars
• Assist with internal communications and promotional activities
• Interact with key suppliers, including media agencies
• Conduct market and competitor research projects
• Source testimonials and guest blogs from faculty and participants
• Edit and publish website blogs and social media content
• Manage and maintain Corporate Open landing pages
• Ensure embedded Microsoft Dynamics forms function correctly to capture and track leads
• Contribute to JBSEEL values, team activities, and special projects
• Report to the Digital Marketing Manager

Digital Marketing Executive – Maternity Cover