Very Big Things

Product Marketing

• Run the weekly go-to-market meeting, deal reviews, and scorecard review cadence
• Define and track leading indicators for every live bet and make HubSpot the trusted single source of truth
• Operationalize committed motions with owners, backups, dated next actions, and follow-up sequences
• Own executive event production, including vendor management, audience generation, syndication, pre-booked 1:1 meetings, and post-event outreach
• Run the consultant channel operating system, including briefing materials, touch cadence, brief intake, and attribution
• Manage partner operating cadence across ServiceNow, AWS, resellers, and other strategic partners
• Maintain account lists and trigger signals, translating them into a weekly call order for the revenue team
• Own GTM tooling and data hygiene, including required fields, source attribution, meeting grading, workflows, automation, and reporting
• Build the GTM operations function as the company scales, determining needs for hires, agencies, fractional resources, technology, and automation
• Coordinate fractional, agency, and internal marketing resources across media, content, and events, connecting output to pipeline
• Support case study content production and award programs
• Prepare the weekly leadership view with recommendations on what is working, stalled, should be cut, or should change
• Establish a trusted operating cadence and scorecard within the first 90 days

Head of Go-to-Market Operations