VIOTAS

Chief Marketing Officer

• Define and lead VIOTAS's commercial strategy across markets, customer segments, propositions, partnerships and routes to market
• Translate strategy into practical go-to-market priorities and repeatable approaches
• Lead development of the customer proposition, pricing approach, commercial models and major partnerships
• Improve CRM, pipeline management, deal qualification, forecasting and commercial performance
• Test significant commercial commitments using commercial, operational, technical and financial inputs
• Lead and develop the commercial organisation
• Improve customer acquisition, retention and account growth
• Bring customer, competitor and market insight into product development, technology priorities and business decisions
• Develop routes to market through direct sales, strategic partnerships and other channels
• Collaborate with Operations, Technology, Finance and market businesses
• Contribute to executive-team strategy, investment decisions and major business opportunities and challenges
• Develop practical use of data, analytics and AI in commercial decision-making and execution

Chief Commercial Officer