Vivobarefoot

Content Manager

• Build and maintain homepage, landing, category, product, blog and campaign pages in the CMS
• Maintain accurate, on-brand website content
• Identify and fix broken links, outdated content and imagery
• Use analytics and AI tools to generate insights and recommendations
• Support A/B testing and conversion rate optimisation
• Implement the SEO agency’s on-page recommendations
• Collaborate with brand, UX, development and ecommerce teams to deliver work on time and to specification
• Report to the Senior Website Content Manager

Web Content Executive

• Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages
• Lead content performance reporting in trade meetings and to the wider business, using Contentsquare, A/B testing and customer insights
• Project manage web content initiatives with brand, UX and development teams to enhance customer experience and drive conversion
• Own the SEO agency relationship and ensure best practice across published content
• Lead the LLM workstream, including discoverable content production and structured product data
• Define and manage the localisation process for accurate, efficient translations
• Partner with paid media to improve performance across ecommerce channels
• Manage and develop the web content team