West End Strategy Team

Strategist

• Create, manage and update project plans and timelines for client deliverables
• Draft internal-facing documents such as meeting agendas and notes
• Monitor media and relevant platforms for coverage of client issue-area news and developments
• Consume news relevant to assigned clients
• Research reporters, issue areas, potential stories and angles
• Vet media and other communications opportunities for clients
• Manage media inquiries and interview requests
• Track industry trends and make recommendations regarding related strategies
• Schedule internal, client and media meetings as needed
• Work as a team member on assigned accounts
• Contribute to strategy and recommendations for traditional and digital media platforms
• Draft press releases, media advisories, pitch notes, op-eds, LTEs, talking points and social media content
• Create and implement media outreach strategies
• Research target media, build press lists, cultivate media relationships and communicate directly with reporters
• Support rapid response efforts through opportunity identification, drafting, cross-team coordination and direct pitching
• Identify trends and opportunities to cultivate and maintain media relationships
• Liaise between clients and media, pitching daily under account-lead supervision
• Contribute to campaigns using social media and paid media tactics
• Recommend social media engagement around media hits
• Perform other duties or special projects as assigned by a supervisor