Wildling Shoes

Email Marketing Manager

• Prepare newsletters and CRM campaigns in Klaviyo for deployment, including content, links, segments, and send logic
• Create, maintain, and optimize automated CRM flows such as Welcome, Post-Purchase, and Winback
• Test and QA content, links, personalization, and rendering across different devices
• Support segmentation and audience selection
• Prepare and evaluate A/B tests for subject lines, content, send times, and CRM mechanics
• Analyze core CRM KPIs and create regular reports and ad hoc analyses
• Continuously develop newsletters and automations and contribute ideas for content, personalization, and lifecycle communication
• Maintain templates, segments, and CRM data, ensuring a clean Klaviyo structure
• Collaborate with CRM, Creative, E-Commerce, and Analytics teams
• Support seasonal campaigns, product launches, and other CRM initiatives

Working Student: CRM & Email Marketing – all genders welcome