ZOE.COM

Marketing

• Own ZOE's Australian market entry end to end, approximately 75% of the role
• Lead local go-to-market growth, partnerships and PR
• Brief and work with central UK and US Performance, Creative, Lifecycle and Finance teams
• Partner with Finance and central teams to test pricing, email programs and local acquisition campaigns
• Build and run local partnership and offline activation plans
• Meet health professionals, creators, wellness brands, retailers and industry stakeholders face to face
• Own local commercial targets and measure brand search volume, web traffic, sign-ups and conversion
• Adapt ZOE's science-led story for Australian consumers
• Establish and run the Australian press office end to end
• Build media lists, write and pitch stories, conduct journalist outreach, secure national coverage and run product seeding and media events
• Brief and oversee freelancers or local agencies when scale requires
• Adapt global science publications, product launches and brand campaigns for Australia
• Share Australian market insights, test results and PR playbooks with UK and US teams
• Draft briefing documents, opinion pieces, press releases and Q&As
• Support ZOE spokespeople and local experts for Australian media and events
• Deliver a signed-off Australian market-entry plan by month 1
• Establish media contacts, partnership leads and live campaigns by month 3
• Launch PR, growth and partnership campaigns with measurable brand-search growth by month 6
• Build a repeatable Australian growth and PR playbook driving revenue and brand authority by month 12

Explore Marketing and Communication Lead at ZOE.COM. Review requirements and application details.