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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in launching and scaling consumer brands in Australia, with a strong focus on health, wellness, and nutrition. Proven ability to develop and execute PR strategies, build media relationships, and drive measurable growth through effective partnerships and campaigns.
Highest-signal resume keywords
Consumer Brand LaunchingPublic Relations StrategyPartnership DevelopmentMarket Entry PlanningAustralian Health Marketing Knowledge
About the role
Key responsibilities & impact- Own ZOE's Australian market entry end to end, approximately 75% of the role
- Lead local go-to-market growth, partnerships and PR
- Brief and work with central UK and US Performance, Creative, Lifecycle and Finance teams
- Partner with Finance and central teams to test pricing, email programs and local acquisition campaigns
- Build and run local partnership and offline activation plans
- Meet health professionals, creators, wellness brands, retailers and industry stakeholders face to face
- Own local commercial targets and measure brand search volume, web traffic, sign-ups and conversion
- Adapt ZOE's science-led story for Australian consumers
- Establish and run the Australian press office end to end
- Build media lists, write and pitch stories, conduct journalist outreach, secure national coverage and run product seeding and media events
- Brief and oversee freelancers or local agencies when scale requires
- Adapt global science publications, product launches and brand campaigns for Australia
- Share Australian market insights, test results and PR playbooks with UK and US teams
- Draft briefing documents, opinion pieces, press releases and Q&As
- Support ZOE spokespeople and local experts for Australian media and events
- Deliver a signed-off Australian market-entry plan by month 1
- Establish media contacts, partnership leads and live campaigns by month 3
- Launch PR, growth and partnership campaigns with measurable brand-search growth by month 6
- Build a repeatable Australian growth and PR playbook driving revenue and brand authority by month 12
Requirements
What you’ll need- Roughly 5 to 10 years of relevant experience
- 5 to 10 years launching or scaling a consumer brand in Australia
- Experience in health, wellness, nutrition, food, science or consumer tech is ideal
- Experience in a startup, scale-up or new-market launch
- Proven track record of personally pitching stories and landing national Australian coverage
- Comfortable cold-calling journalists and producers and following up
- High autonomy and structured self-management
- Comfortable working asynchronously across UK and US time zones
- Native-level English
- Strong Australian tone and writing ability
- Existing relationships with Australian health, lifestyle and national news journalists and producers are nice to have
- Working knowledge of Australian health marketing rules is nice to have
- Experience with New Zealand or wider APAC markets is nice to have
- Experience in a remote, matrix organisation is nice to have
- Must be based in Australia
- Must have the right to work in Australia without visa sponsorship
Benefits
Comp & perks- Superannuation
- Equity
- Health cover
- Mental health and fertility support
- Life insurance
- Wellness budget
- ZOE app and Daily30+ for you and a +1
- Enhanced parental leave
- ZOE Reset Days
- Paid Life Event Day every year
- Annual company retreat
- Quarterly meet-ups
- Monthly social budget
- Yearly growth budget
- Support for professional qualifications
- Work-from-home budget
- Remote-first work from home anywhere in Australia
- Quarterly team off-sites in London
- Annual company retreat in the UK or Europe
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyMedia OutreachCampaign MeasurementContent CreationMarket Analysis
Soft Skills
Self-ManagementCommunicationNetworkingCollaborationAdaptability
Industry Keywords
HealthWellnessNutritionConsumer TechAustralian Market