Zūm

Product Marketing

• Research, develop, and define differentiated product positioning and messaging
• Translate product capabilities into buyer-facing narratives for different personas
• Build and maintain messaging frameworks for Product, Sales, Marketing, and Customer Success
• Conduct win/loss analysis and ongoing buyer research
• Own go-to-market planning and execution for product releases and feature launches
• Coordinate launches cross-functionally with Product, Sales, Customer Success, and Demand Generation
• Define launch tiers, build timelines, and track stakeholders
• Write release notes, blog posts, customer emails, sales alerts, and website copy
• Build and maintain sales enablement materials including battlecards, objection-handling guides, pitch decks, one-pagers, and ROI frameworks
• Run practical sales enablement sessions and iterate based on field feedback
• Shape and review marketing content, including solution briefs, white papers, case studies, and website copy
• Develop thought leadership to build market credibility
• Monitor competitive positioning, new entrants, and market developments
• Produce competitive briefs and battlecards for Sales
• Bring competitive insights into product and marketing decisions

Senior Product Marketing Manager