Brand Designer

• Define and bring to life the next chapter of the Tonal brand
• Translate brand strategy, positioning, consumer insights, and business objectives into creative ideas and executions
• Set and evolve Tonal’s visual expression across the full customer journey
• Concept and design creative across campaigns, paid media, organic social, web, email, retail, events, and other brand touchpoints
• Lead creative development for integrated brand campaigns, product launches, partnerships, and key marketing moments from concept through execution
• Establish creative standards across design, typography, photography, video, motion, and storytelling
• Evolve visual identity, creative guidelines, systems, and templates
• Partner with Brand Marketing, Growth Marketing, external agencies, Product Marketing, E-commerce, Content, and other teams
• Develop and iterate performance creative using creative performance and consumer insights
• Translate Tonal’s technology, training intelligence, product benefits, and member outcomes into consumer stories
• Help build Tonal’s internal creative function and identify capabilities and resources
• Hire, manage, and develop creative talent over time
• Direct agencies, freelancers, photographers, directors, production partners, and other external resources
• Provide creative feedback while contributing hands-on to the work
• Report to the Senior Manager, Brand Marketing

Brand Design Lead

• Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences advancing the global brand
• Shape and activate the broader brand design vision through creative work
• Translate business objectives, customer needs, and market insights into high-impact creative solutions
• Drive optimization and stewardship of the brand identity system across channels, platforms, and touchpoints
• Set and uphold standards for design excellence through concepts, creative direction, and execution
• Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes
• Develop creative briefs and brand guidelines
• Build cross-functional relationships and serve as a strategic creative partner to stakeholders, including senior executives
• Present ideas and design solutions and contribute to critiques, workshops, and team development through mentorship
• Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity
• Report to the AVP, Head of Brand Design

Brand Designer jobs in Texas

Brand Design Lead

Brand Design Director