Brand Manager

• Translate consumer, customer, and cultural understanding into brand strategies and consumer experiences that drive growth
• Support consumer, category, competitive, and audience understanding for brand strategy and communications planning
• Execute campaign pre-testing, in-market testing, optimization, and learning plans
• Contribute to consumer portraits and journey mapping
• Track and synthesize creative and campaign performance metrics
• Execute campaign builds, briefs, creative activation plans, and promotions across consumer touchpoints
• Lead marketing communications across PR, influencer, social, CRM, community management, and owned digital experiences
• Partner with agencies on creative development, production, workflows, timelines, deliverables, and coordination
• Create, produce, deploy, and maintain brand platform and website content
• Partner with Product Experience on new-item communications plans
• Develop and distribute brand growth plans, campaign details, and communications materials
• Coordinate activation plans, agency scopes of work, approvals, and cross-functional alignment
• Support commercial portfolio and retailer-facing plans
• Execute eCommerce and digital shelf strategies, including PDP updates, SEO optimization, brand store enhancements, and digital asset maintenance
• Lead shopper marketing initiatives and promotional materials
• Coordinate activation and communications with Customer Development, Shopper Marketing, and cross-functional teams
• Support monthly business planning with communications effectiveness, media investment, ROI, and investment changes
• Support portfolio innovation and renovation budget inputs
• Manage PFME budget tracking, reporting, spend monitoring, variance identification, and investment management

Senior Associate, Brand Marketing

• Define, evolve, and operationalize AAA’s brand strategy to drive clarity, differentiation, and long-term brand health
• Lead brand architecture development across AAA’s membership, insurance, travel, and automotive services portfolios
• Define relationships among AAA products, services, sub-brands, and the master brand
• Own audience segmentation and target audience development using demographic, psychographic, behavioral, and attitudinal data
• Develop and maintain brand positioning, value propositions, and differentiation strategies
• Build and manage communication matrices mapping messages to audiences, channels, and campaign contexts
• Design and execute brand audits and translate findings into improvement recommendations
• Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis
• Monitor brand trends, cultural shifts, and evolving consumer preferences
• Translate brand strategy into strategic briefs, messaging territories, and narrative frameworks
• Establish and evolve brand identity and voice frameworks
• Partner with Marketing Strategy, Creative, Content leadership, and external agencies
• Provide strategic direction, positioning guardrails, and feedback to agency partners
• Identify cross-business brand storytelling opportunities
• Contribute research and insights to marketing planning, prioritization, and investment decisions
• Apply AI-assisted tools to support research synthesis, persona development, and messaging exploration
• Perform other duties as assigned

Brand Manager jobs in Ohio

Senior Associate, Brand Marketing

Brand Strategy Manager