Brand Manager

• Support Brand Growth by implementing brand tactics and activities online and offline
• Execute consumer immersions and insighting exercises; develop and update the Target Consumer Portrait
• Work with strategic business units to refine brand essence and vision
• Monitor consumer and shopper preferences and generate actions to maintain or improve brand preference
• Implement marketing activities to strengthen brand power
• Manage investments for specific variants or activities
• Lead teams through brand operational processes while considering local regulations and nutrition guidelines
• Manage end-to-end communication plans from Opportunity and Brief through Campaign Planning/Execution and Post-evaluations
• Manage procurement and payment activities for the brand
• Work closely with a Brand Manager to shape strategy and drive business growth

Assistant Brand Manager

• Assist the Brand/Business Manager in developing and executing sales strategies to drive revenue growth and increase market share.
• Conduct market research and analyze customer needs to identify new sales opportunities.
• Track sales targets and monitor brand sales performance across channels.
• Contribute to business planning and ensure product contribution targets are achieved.
• Prepare and monitor sales forecasts and monthly/YTD sales updates and analysis.
• Collaborate with retail operations on promotional activities and trade activations.
• Work with Visual Merchandising on launches and promotions to ensure brand consistency and effective in-store execution.
• Ensure timely GWP ordering and allocation to stores.
• Assist in managing brand budgets, monitoring financial performance, and identifying cost-saving opportunities.
• Maintain relationships with principals, regional partners, vendors, and key stakeholders.
• Present during business reviews and provide regular sales updates and marketing plans.
• Conduct market and competitor analysis to support strategic decision-making.
• Coordinate with sales, retail operations, supply chain, finance, product development, and other departments.
• Support innovation, best-practice implementation, continuous improvement, compliance, and brand standards across platforms and retail locations.