Chief Marketing Officer

• Assess and prioritise opportunities across the CIS region, including player segments, competitors, channels and commercial potential
• Build the regional marketing plan in line with CoinPoker’s global strategy
• Recommend budgets, resources and staged hires
• Test new markets, channels and campaigns, scaling successful initiatives and stopping ineffective ones
• Set regional acquisition priorities with central paid media, affiliate, agent and partnerships teams
• Grow a high-quality regional player base
• Lead regional brand and community activity across social channels, community groups, PR, events and sponsorships
• Plan regional promotions and tournament series around local player preferences and time zones
• Own localisation of messaging, creative, promotions and community tone
• Localise player journeys and support with CRM, VIP and Customer Service teams
• Use regional network to bring in affiliates, agents, creators, poker communities, partners and talent
• Bring regional insight into global strategy
• Report on performance, competitor activity and market opportunities

Explore Regional Head of Marketing at CoinPoker. Review requirements and application details.