Chief Marketing Officer

• Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs
• Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI
• Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers
• Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players
• Analyze market trends and competitor strategies to identify new growth channels within the iGaming space
• Build, mentor, and inspire a high-performing marketing team
• Plan, coordinate, and lead presence at international iGaming events and expos
• Collaborate with designers to approve visual assets and ensure consistency across promotional materials

Head of Marketing

• Define and deliver the global marketing strategy in line with business and revenue targets
• Lead client acquisition across performance marketing, SEO, paid media, affiliates/IBs, social and content
• Own the marketing budget and allocate it across channels and regions based on ROI
• Build and manage a high-performing marketing team, in-house and agency-based
• Drive brand positioning and awareness across key markets
• Oversee CRM, lifecycle and retention campaigns to improve FTDs, activation and client lifetime value
• Work with compliance to ensure all marketing meets regulatory requirements, including CySEC, FCA, ESMA and other relevant regulators
• Track and report on KPIs, including CPA, FTD volume, conversion rates, LTV and ROI
• Manage partnerships, sponsorships and events where relevant
• Keep up with competitor activity and forex market trends
• Work closely with the executive team, sales, compliance and product

Chief Marketing Officer jobs in Cyprus

Head of Marketing

Head of Marketing – Forex