Chief Marketing Officer

• Identify opportunities and monitor market trends to support brand and product growth
• Plan, develop, implement, and coordinate marketing and communications strategies, events, and activities
• Develop campaigns from concept through deployment across print, radio, email, digital, SMS, in-person, website, and social media channels
• Build, expand, and manage partnerships
• Oversee partnership revenue-generation stages, conversion planning, implementation, rollout, review, and improvement
• Manage investor lifecycle initiatives covering acquisition, education, and retention
• Provide market insights and recommendations for strategic planning, reviews, and improvements
• Collaborate with internal and external stakeholders on integrated communication strategies and end-to-end campaigns
• Set campaign KPIs and measurement metrics
• Ensure compliance with regulatory requirements and processes
• Perform ad hoc activities to meet business objectives
• Take on other assigned responsibilities as needed

Executive, Marketing

• Support planning and execution of integrated marketing campaigns across online and offline channels.
• Coordinate seasonal campaigns, product launches, retail animations, and key brand moments.
• Work with internal teams, principals, landlords, retail partners, and external agencies on campaign rollouts.
• Translate global brand directions into locally relevant campaigns.
• Support e-commerce and digital marketing activities, including homepage updates, campaign assets, landing pages, product storytelling, promotions, and online exclusives.
• Partner with e-commerce teams to drive traffic, conversion, average order value, and customer retention.
• Support digital advertising, social media campaigns, CRM initiatives, paid media, and influencer collaborations.
• Track campaign performance and prepare post-campaign analysis with recommendations.
• Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and retention programs.
• Assist with customer journey planning, segmentation, and personalized communications.
• Plan and execute in-store marketing initiatives, store openings, festive activations, sampling, gifting campaigns, pop-ups, and customer experiences.
• Coordinate visual merchandising and POSM rollouts across stores, counters, and department stores.
• Liaise with suppliers and production partners on POSM development, fabrication, and installation.
• Support media events, influencer engagements, customer events, workshops, and masterclasses.
• Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
• Assist with PR seeding, media kits, launch communications, and partnership opportunities.
• Monitor marketing expenses, budgets, vendor quotations, and PO/invoice processing.
• Prepare reports on campaign performance, retail activations, customer engagement, competitor activities, market trends, and customer insights.

Chief Marketing Officer jobs in Malaysia

Executive, Marketing

Marketing Executive, Skincare & Makeup